B.O.C was founded in 1997 by entrepreneur and former street exec RoGotIt. The abbreviation B.O.C corresponds to “Ballin Outta Control” a phrase coined by the brand’s CEO. The expression “Ballin Outta Control” interprets a state of prosperity and wealth. 

 

The brand’s emblem depicts a pyrex cup containing what was once drugs. However, the drugs have since been replaced with diamonds which represents a transition from one lifestyle to another. An ascension from mediocre to greatness. 

 

The number 3 exemplifies spirituality and embodies the essence of divine wholeness, completeness, and perfection.